Marquee Sign Replacement Project

Posted June 5, 2012 at 10:18 AM, Filed Under: Front Page, News

The Woodlake Community Association (WCA) submitted plans to Chesterfield County to replace our existing marquee signs with electronic message signs in May. As part of the review process that takes place, our Planning Commissioner, Dr. Edgar Wallin, as well as Planning Department staff and WCA, will host a community meeting on June 21 at 6:00 p.m. in Robinson Hall at Millwood School. The meeting is an opportunity for you to learn about our project and to ask any questions about the proposal. It also enables Dr. Wallin to hear from his constituents in Woodlake about a proposed project in the Mataoca district.

Our proposed signs must go through the proper process to receive approval from Chesterfield County. The sign ordinances require a review by Planning Department staff who provide a report to the Planning Commission along with a recommendation for approval or denial of the project. Then, the Planning Commissioners review the project and make a recommendation to the Board of Supervisors, who will then review it and either approve or deny the request.

The changes to our signs are part of our overall landscape and community revitalization project as approved by the Woodlake BOD (Board of Directors). WCA proposes to replace the three existing marquee signs with electronic message signs. WCA has one large sign on Woodlake Village Parkway and a smaller sign on Timber Bluff Parkway. WSRC has a sign located by Lucky’s on Woodlake Village Parkway. The new signs would be consistent with our neighborhood entrance sign replacements in appearance. The background of the message portion of the sign would be black, and the letters would be amber. The messages would be static (no scrolling or flashing) and no pictures would be displayed. The landscaping around each sign would be updated as well. We believe that the new signs will be more attractive than the current signs and will carry our community through the coming years.


Less important to the zoning case, but very important to WCA – the signs will also create efficiency in our operations for the long term. Currently, we pay a staff member to update the signs approximately three times per week. Changing each sign one time takes 1½ hours of time, from pulling the letters to driving to the signs, to replacing the letters and then driving back to the office and putting the letters away. Modernizing the signs will eliminate much of that time!

We encourage all Woodlake residents to attend the meeting to learn about the proposed changes and ask any questions about the project. If you are unable to attend, please feel free to stop by the WCA office and we’ll be glad to show you the renderings of the new signs and answer your questions.

Click here to view the Zoning Amendment Notification Letter and the Amendment proposal.